Category Archives: Customer

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What you should remember about when negotiating with the client

Trying to win a client is a priority in every sales specialist’s work. However, in this relationship, both parties want to get as much as possible. How, then, should we negotiate with the consumer so that the transaction satisfies him and, at the same time, gives benefits to us?

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McGregor’s Theory X and Theory Y

A motivated employee is a good employee, there is no doubt about that. But how to make employees actually motivated to do work? Many scholars have been trying to find the answer to that question. A great number of motivation theories have been developed, trying to make the managers’ job easier. These include Theory X and Theory Y created by Douglas McGregor in the 1960s.

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An interview with Grzegorz Rakoczy

How to manage a team of employees in a small or medium enterprise? What is the role of motivation programmes in this sector? And finally, what skills should a good manager have to effectively manage his team? We discuss these issues with Grzegorz Rakoczy, a Vice President at Rakoczy, a manufacturer of hot water boilers.

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What to pay attention to when creating a loyalty programme for employees?

Creating a well-working loyalty programme is a very important element the success of the entire enterprise may depend on. Employee efficiency is strictly related to what they may win through their actions. The base salary is not a sufficient motivator for work and this is why it is a good idea to create a proper loyalty programme that matches the needs of both the management and the employees, as well as and the company’s profile.

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Herzberg’s two-factor theory

Motivating employees to work is an important element of the activities of any enterprise, regardless of the size. Every year, the knowledge in this respect expands, which makes motivating easier and easier to master. In the 1950s, Frederick Herzberg, a psychologist dealing with the theory of motivation, developed the two-factor theory, one of the most popular theories in this field.

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