Category Archives: Knowledge base


How to effectively motivate sales specialists

What is the best way to motivate sales specialists? Ensuring a good atmosphere, recognizing their achievements, setting clear tasks and targets, or maybe flexible working time? Let’s have a look…


How motivation affects employees

There is a very strong link between work and motivation for work. Work quality and performance are directly determined by whether the employees are happy with their work. How does…


Managers should learn to motivate

Motivating oneself is a very difficult task, but encouraging others to work may be even harder. The art of motivation is not easy, but you can learn and implement it in your enterprise.


McGregor’s Theory X and Theory Y

A motivated employee is a good employee, there is no doubt about that. But how to make employees actually motivated to do work? Many scholars have been trying to find the answer to that question. A great number of motivation theories have been developed, trying to make the managers’ job easier. These include Theory X and Theory Y created by Douglas McGregor in the 1960s.


Building a client base

Creating a base of trusted clients is important in every industry. However, it’s equally important to build a base of potential consumers that you can for instance send e-mails to or contact personally in order to present your offer. How to do that?


Motivation for CSR activities in SMEs

According to studies conducted in small and medium enterprises that carry out CSR activities, the best motivation in this respect are the benefits for the company. Naturally, depending on the…


Alderfer’s ERG theory of motivation

A number of motivation theories have been developed over the years. Many of them are similar to one another, while other lead to different conclusions.

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