Monthly Archives: October 2014

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McGregor’s Theory X and Theory Y

A motivated employee is a good employee, there is no doubt about that. But how to make employees actually motivated to do work? Many scholars have been trying to find the answer to that question. A great number of motivation theories have been developed, trying to make the managers’ job easier. These include Theory X and Theory Y created by Douglas McGregor in the 1960s.

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Building a client base

Creating a base of trusted clients is important in every industry. However, it’s equally important to build a base of potential consumers that you can for instance send e-mails to or contact personally in order to present your offer. How to do that?

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What every sales specialist should remember about

Working as a sales specialists is not an easy job and not everyone was born to do that. However, if you decide to take up that challenge, you need to be well-prepared. Both the commercial offer and the way it’s presented are of vital importance: you need to spark the interest of the potential client. This is why spending some time on these aspects is a good idea.

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An interview with Grzegorz Rakoczy

How to manage a team of employees in a small or medium enterprise? What is the role of motivation programmes in this sector? And finally, what skills should a good manager have to effectively manage his team? We discuss these issues with Grzegorz Rakoczy, a Vice President at Rakoczy, a manufacturer of hot water boilers.

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How to create an efficient motivation system in the SME sector

Introducing loyalty systems in large enterprises is a relatively simple thing. Motivating employees to do work with rewards and making them compete against one another is easy when the company has many employees. But how to do this in the sector of small and medium enterprises where the number of employees is limited and departments are often composed of just one person? Is it possible to introduce a motivation system in such companies? Yes!

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